New Heritage

• Alongside the classic styles, communicate the heritage of the brand to the customers, releasing previous styles brings nostalgia for old customers, new customers will take pride in styling differently.

• Previous designers or collaborations, could any be modernised

• How can the long serving members of the company share experiences and knowledge of the industry of the brand, inline with the newer members help bring ideas together with a modern approach.

• Customers can also be asked, to ensure they are felt welcomed and openly embrace the new styles comfortably.

• British Heritage is never far away from the catwalks, how can this be updated and reviewed each season.